Weekly Round up April 25th

Marketing – Artists take control of their paycheck: 

When I read articles like this one on Forbes… about a man earning 6 figures annually from self publishing, I am aware that the rest of the world is slowly but definitely catching up to my version of ‘marketing’. No longer does saying that I work in “internet marketing” get me the quizzical looks it usually generated. But since Internet Marketing has become way too broad, now I’m most likely to call myself an “inbound marketing specialist” – because… it’s true.

So about this Forbes article – in simplest terms – Mark Dawson writes a book, and no one buys it. Then he allows Amazon to promote it for free… and suddenly he has a following. They get hooked on the storyline, and their relationship with the author… and then become purchasers for each successive book and he collects new fans all the time. Props to this author who manages to write 1000’s of words daily as he commutes to his regular job. I always admire someone who can be so productive when moonlighting.

The other distinction is recognizing that Mark is not just an author, he is also an entrepreneur. Many artists have to be in order to succeed. Which is actually a perfectly non gratuitous way to throw in the genius that is my brother Evan’s business StageIt…. StageIt enables performing artists to earn a nice income from selling tickets to online performances…

General – I’m all about that Milk..

I put this whole paragraph under the category of #noone cares. OMG have I ever told you the story of ‘Noone cares’??? I’ll have to do that soon.

Lately my life is about liquid. I’ve been about water and plain mint tea for ages… but now I’ve picked up some bad (good?) habits.

I’ve been obsessed with frothed milk. From someone who NEVER (literally) never had real coffee in her life, thinks coffee is for “need my fix” losers, here is a potential daily drink list:

  • Several cups of Yerba Matte Green tea – plain with water.
  • 1 ‘cup’ of coffee mixed with enough frothed milk that it turns into 2+ cups of drink. You would call it extremely week coffee… I call it frothed milk with coffee flavor
  • 1 cup of Yerba Matte Chai tea leaves that I either have straight (made with my new french press), or turn into a latte with milk. Oddly enough when milk is added it really affects the flavor and needs a lot more sugar, yielding only one cup.
  • At least 3 bottles of water in this bottle
  •  Mint tea – plain with water. I pretty much always have a cup of it growing cold.

I drink a lot… I pee a LOT, but I’m not losing any weight… go figure 🙂

And I’ve gone from being anti dairy to drinking a cow per day. Makes me wonder – Can I froth my almond milk?


Is there such a thing as over-socializing?

Ever since my marriage (which thankfully ended in divorce 4.5 yrs ago), I’ve been pretty non social (which is important to mention in that it’s different than anti social). And I mention the marriage/divorce specifically because being in a troubled relationship closed me off from cultivating existing and new friendships, as you never could predict when the shit was going to hit the fan. Not looking for sympathy… just stating the facts. Perhaps you can relate.

So…a friend came to town, who is part of a larger circle of friends. I’m definitely on the periphery of most of these internal friendships, but as part of the group whatsapp was happy to participate when I could. This included a Saturday lunch (5 hours), Sunday overnight (awesome… at hotel on beach in TLV), and then hosting at my place on a Tuesday night, which included a decent amount of prep time cleaning, shopping, cutting fruits & roasting veggies, setting up, etc.

At around 11 pm that night I felt like my head was exploding. Not a headache, something else… a pressure. Like I became scared for my life that my brain may be caving in. And I live an exhausted life, so it wasn’t that.

I didn’t say anything since I’m not the party pooper type, but was the first time in ages I was glad to be older and have our evening come to a natural close around 1230 am… and not just get started.  I seriously think I experienced too much chatter, too much stimulation, too much social activity. Back at work the next morning, I decided it was anxiety and to just calm the fuck down and the pressure has not returned.

Weekly Round UP April 18th, 2015


I built a Value Ladder for one project in my company. This is where you dump your prospects into a funnel –  the more value you add, the more you can charge….

The key takeaway for my techie employers and co-workers –  who are geniuses, but know little about direct marketing – You can’t pitch to a potential client if they are not yet aware that they have a problem.

We have been trying to sell an amazing service, but we are totally positioning it incorrectly. We need to pre-frame that we are there to service them, not them to service us.

The new process. 

identifying the problem our prospects are facing through a series of communication with supporting materials, and consultations.

when they are aware of the problems, move them into our funnel to help them address and solve it

Then move them up the value ladder as they start to recognize the value they are receiving.

Pretty basic, but soooo important.


I have a Mac Air, but not in daily use. My work PC is. I’m missing my day one journal app from the Mac. I researched for PC and found these 2 options I will explore:


and journey – a google chrome extension

I just came back from 2 amazing, but totally different trips – a weekend in London and a week in Crete.

I am working on completing courses towards my goal of generating more passive income

I was away from my 2 boys for 12 days and then reunited

my mom is 2 weeks further into her ALZ life, 50th wedding anniversary plans are underway for her & my dad,

and obviously need to include all the drama my adorable boyfriend delivers.

Things are happening and it’s not being recorded. If I took 50% of the time I text my siblings to journal, I’ll be doing good!


Supported this campaign on Kickstarter – I really hope they reach their goal.

My son loves to listen to bedtime stories. To be honest, reading to him is one of my favorite things to do. Particularly since he takes it (and everything else) so seriously. One night when I was super busy (one night = every night?) it was a struggle to find the time to read to him. I usually enlist his older brother, but had just finished listened to the ‘SERIAL’ Podcast and decided to check out podcasts for children. Long story short, we fell in love with “sparkle stories”.

Discovered this DIY computer for kids and want to buy it for my 11 year old or find similar – Called Kano. Looks super cool


I think this one article, which is actually his true story, could save a lot of marriages. It’s just so good.  No, I don’t have any regrets about my failed marriage in the context of this article 🙂