On occasion, in order to fall asleep…or wake up… I scroll though my feedly app.
I saw an article from MOZ titled: But I Have to Buy Links, Ads, and Exposure, Because My Customers Won’t Amplify My Content.
As I oversee a lot of content marketing, I was intrigued.
To be honest, I was tired… and hoping to grab some real practical advice or tool that I could implement. However, Rand’s speech was a bit more on the whimsical side… along the lines of Gary Vaynerchuk’s work ethic of ‘bleeding from his eyeballs’ to see staggering results… of which I live and believe strongly, but it’s always nice to pick up some solutions. Rand discusses how the people we are directly communicating with MAY not be our ‘sharing’ demographic, and we have to work in other ways to reach our influencers (hope i got that right).
So, then this happened:
I was on FB, and a post appeared in my feed from one of my FB friends and fellow marketer, Aaron Zakowski. The post featured an article titled “Boosting your content with Facebook ads” (I don’t recall if it was sponsored content or not).
I click because… well that’s what I do, I click all day!!! No really… I’m genuinely interested in the subject matter… and I think the ad fits the content, as it got me to click, so I’m sure I’ll learn something.
I arrive at Aaron’s site. Within a minute of reading (and the article is very informative, so thank you Aaron), I see this very cute pop up appear:
I like it.. It’s a heck of a lot slicker & cuter than some of the clunky ones I’ve seen and used.
I look for more information and notice this image in the bottom left corner (powered by SumoMe).
So I click on SumoMe, and as I’m known to do… leave that tab (along with 20+ others) open on my computer for a few days…
Finally… when my computer starts chugging along and begs for a restart, I get around to clearing out my tabs and investigate SumoMe further.
I download the wordpress application and then install it on one of the blogs I manage. When I install it, I notice that there are several other plugins from this company.
So I look through each offering on their site, to understand how each plugin works, and I become increasingly more and more impressed with this product and company. Everything is so clean, well done, simple, and so exactly on the money. Why have I never heard of this?? In order to achieve similar promises with other comparable plugins would take hours, and lots of money. Trust me… I’ve tried.
I install the plugins and see them in action.
I check out the company and see it’s owned by a Noah Kagan. After clicking on his twitter account, I quickly put together that he is also the owner of Appsumo, which is sort of a Groupon for geeks. And of course now the Sumo in SumoMe all comes together.
I click on appsumo and notice they have a deal on this software called “You Need a Budget”. Heck, I’m a single Mom. I need a budget, who doesn’t need a budget? I read that there are 26 hours left to snag this $60 program for $30, and since I am unavailable at that time… and clearly a procrastinator, I note the time and do the math of 26 hours and tell myself that I WILL come back to pick up the deal.
Sure enough, less than 26 hours later (because I’m a reliable procrastinator), I return to pick up the deal and am saddened to see I missed it. I made a silly error – the ’26 hours to go’ post was written the day before I read it. DUH! That part never occurred to me.
So since I was now determined, but not eager enough to spend $60… I went the extra step to the YNAB (You Need a Budget) website, and downloaded a 34 day trial version. I have even watched one of their webinars to maximize use of their software during this trial version.
when I found myself opening Feedly again… it slowly dawned on me, a few weeks later, how correct Rand was in this whiteboard Friday… how frequently this ‘serendipity’ of amplified content occurs, usually without even paying attention.
UPDATE: Got tweet love on this post from both Noah Kagan (SumoMe creator) + Jesse Mecham (YNAB creator)